.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in venture capital each year, have actually brought up almost $360 million thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown is because of market saturation, increased regulative pressures, as well as financial uncertainties.ADWEEK talked with five VCs that continue to acquire adtech companies, despite these problems, about what they are looking for as well as what they stay away from. Possibly unsurprisingly, these financiers are actually targeting chances in privacy-focused innovations and industry-specific areas such as linked TV.